Our approach to sonic branding

There’s no magic formula for sonic branding.
That’s why our way of working is tailored entirely to your brand.

1. Defining your sound

We don’t do cookie-cutter.

A great audio brand has clear differentiation and direction, and these don’t come about by accident. During a BrandSound™ Audit, we get to know and understand your brand (and that of your competitors), inside out. The resulting Audit Report proposes a unique sonic branding territory and bespoke action plan for your brand’s sound that will give your customers a richer experience and achieve sustainable competitive advantage.

2. Designing your sound

We bring your BrandSound to life.

Now that we know what your brand needs, we design it via creativity, experimentation and refinement. We create a flexible suite of assets, from sonic logos and brand anthems to event sound – it all depends on your brand. Read about each of the assets in more detail here.

We will assemble a team of the perfect people to create an identity that’s authentic for your brand. We can also integrate consumer testing throughout this process to ensure that the sound resonates with your audiences.

3. Deploying your sound

Brilliant design is just the first step in making your BrandSound work.

Every company operates differently, and we will make sure you have the right tools to bring your sound to market. Our experience spans the full spectrum from digital-only rollouts to multinational physical installations.

A smooth deployment process helps maintain the momentum and positivity of the design process, and puts a smile on both your teams’ and customers’ faces.

4. Developing your sound

The value of an audio brand matures over time.

With the right balance of consistency and creativity, we can help you continue to engage with your audiences and improve their perception, recognition, and recall of your brand with ever-evolving sound. We carry out reviews and content refreshes to make certain that your BrandSound™ remains relevant. Our mission is to make your sonic branding a valuable long-term audio branding asset.

Discover how sound can transform your business.
Contact us today for an initial consultation.