Bespoke sound strategies and solutions.
Market-leading sound products and services to enhance your brand and working environments.
Our work
Introducing Moodsonic
Since many of us now spend over 90% of our lives indoors, it is time to address the top complaint about our indoor spaces: noise. Moodsonic delivers intelligent, biophilic soundscapes to improve productivity and wellbeing in workspaces, healthcare, and many other environments.
Moodsonic transforms the soundscape from disruptive to restorative, using the power of nature to promote wellbeing, while combining acoustical engineering and psychoacoustics to reduce the distractive impact of irritative sounds. Moodsonic is intelligent, complementing today’s digital buildings with generative soundscapes that react to digital sensor input.
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Our latest work
WESTFIELD INSURANCE
The sun’s warmth plays a key part in Westfield’s personality and visual brand. So, thanks to NASA, Westfield’s sonic logo is inspired by the actual sound of the sun – albeit pitch-shifted. We then extrapolated from this core sound to create a comprehensive audio identity that flexes across the brand’s touchpoints.
Westfield’s new sound was praised by customers for its ability to evoke “a warm sunrise on a porch”, “the dawn of a new day”, and “a sun-kissed feel”. Remarkably, they had not been given any context or visual cues for the sound so these references to the sun were purely spontaneous.
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THE ART OF SOUND
We use sound to tell brand stories in unique and exciting ways. Our job is to come up with creative ideas and strategies that set your brand apart from the competition and communicate emotionally with your audiences.
We cultivate this creativity through idea generation, experimentation, and a genuine love of sound, and use it to design bespoke audio identities that work for our clients. The creative quality of our work is recognised through our happy clients, user feedback, and creative industry awards.
Our approach
THE SCIENCE OF SOUND
We’re also passionate about research and technology. Data allows us to evolve creative work, spot your opportunities for growth, and demonstrate the impact of sound. We’ve achieved some amazing outcomes for our clients, like increased happiness, energy, sales, and brand value.
Our tech team develops new hardware and software specifically for brands and customer experience, like Ambifier™ – the world’s first commercially available generative sound player, which allows your BrandSound™ to exist in physical spaces too.
Insights
“Creation of corporate identity is always an exciting journey but development of your very own sonic logo and entire audio branding is on another level. The professional team at Sound Agency went with us through entire process, taught us a lot about sound, its impact and all of its beneficial effects.
“We definitely expanded our knowledge and this has given something remarkable to our brand. We loved working with the passionate and talented people from Sound Agency.”
Katarina Szilvassyova
Group Marketing Manager
“The Sound Agency won the tender to reinvent the music strategy of our Group, Unibail-Rodamco-Westfield, Europe’s leading listed commercial property company. Then they deployed it in our 50 best assets across Europe.
“Our collaboration has been going for almost two years now; The Sound Agency has created playlists and soundscapes that perfectly meet our needs, are very effective, and a force for helping us go the extra mile and allow us to have a unique and differentiating music strategy.”
Alix Baudry
Customer Experience & Services Manager
“This was an enlightening process that ended up with a set of sensory expressions that have been acknowledged by customers, competition, the media, the academy and our employees. Not only is it a true, innovative approach, but one that is making a tangible difference out there in the marketplace. We’re confident that the bottom line will benefit from this winning strategy.
“Julian is definitely one of the greatest people I have worked with. He taught us the fascinating dimension of sound and showed us how brands can benefit from that. A new dimension for the bank, indeed.”
Mauricio Garcia
Head of Corporate Strategy
“When we got a request for improved sound at our congress, I contacted the experts at The Sound Agency and they were very responsive.
“The response from the cardiologists was fantastic. They noticed the sound right away and we were getting a lot of positive feedback. Sound brought the congress together. What they really liked, though, was that the sound was based on a heartbeat. We made a great team and we’re looking forward to working with The Sound Agency again.”
Mike Morrissey
Chief Operating Officer
“It has been one of the most amazing projects we’ve ever worked on, being surrounded by the right people to make all the right assets. I think we can look at this and say it was paced the right way and done so authentically. I can’t thank you enough for the process that you took. What I spoke about was the importance of finding the right partner. What stuck out about you was your approach – it was based on who we are and getting to know us, and I think you did that in spades, versus other companies who would inflict a process on us.”
“The soundscape created for The Times CEO Summit was a brilliant addition to our event. It perfectly reflected the essence of the event theme and gave a sensory depth to support the theme of the programme of the day. I hope it made our delegates stop and reflect for a moment.
“The Sound Agency were a total pleasure to work with.”
Lucy Philips
Event Producer
“We had the pleasure of hosting Mr Treasure in Georgia and working with The Sound Agency on TBC Bank’s sound marketing project, which eliminated distracting background noise and created pleasant background audio in client reception areas. The Sound Agency fulfilled its tasks in a highly professional manner and has since continued to help us by refreshing our audio to reflect the changing seasons.”
Aleksandre Makashvili
Head of Marketing Analytics and Insights
“Right from the beginning The Sound Agency understood our needs, especially the positioning of our brand ‘Munich Airport’ and what makes it unique. In a very structured process we together translated our values and attributes into an iconic sound, which also reflects the airport’s character as an experience platform.
“We are very happy with the result of our sound branding including our iconic sound logo, our Brandsuite with varied feels, many individual tracks and special soundscapes.”
Marketing team
Munich Airport
“The birdsong fits perfectly with the BP retail brand. The result is some of the most amazing customer research results I have ever seen and a toilet program which will roll out across Europe where appropriate. Customers and staff alike always comment positively on the birdsong and do so with a smile on their face. Who’d have thought that service station toilets would ever get the make-over they deserved, let alone birds singing in them!”
“I would whole heartedly and without hesitation recommend this system to anyone who is tired of the same old music playing day after day and is looking for something a bit different and bespoke for their centre. The system was easy to install as it plugged straight into our existing PA system. Immediately it created a very calming and pleasant environment and was very well received by staff and customers.
Whilst it may be a co-incidence, in the year that the system was installed, sales have risen by just over 9%.”
Discover how sound can transform your business.
Contact us today for an initial consultation.