Businesses know the importance of carefully designing the way they look, but very few remember to design they way they sound.
Sound matters. It powerfully affects customer experience, attitudes and behaviour. It changes people’s moods, pace of movement and even brand affinity and product selection. If you haven’t designed every aspect of your brand’s sound, the chances are that sound is working against you. That’s where we come in.Find out more
BrandSound™ is far more than a sonic logo or some music: over the years, we have identified eight key sonic touchpoints. The Sound Agency offers a unique combination of strategic and creative services to ensure that all these sonic touchpoints work in harmony. Our success comes from unrivalled experience, exclusive technology, and an international network of partners and creative resources.Find out more
Audio branding creates emotional connections with your customers, improves retail sales, and builds brand asset value. We know this because we’ve proved it in our work for some of the world’s most influential companies. We’ve consistently delivered on our clients’ KPIs, and the impact of our work has made headlines internationally.Case studies
“This was an enlightening process that ended up with a set of sensory expressions that have been acknowledged by customers, competition, the media, the academy and our employees. Not only is it a true, innovative approach, but one that is making a tangible difference out there in the marketplace. We’re confident that the bottom line will benefit from this winning strategy.
Julian is definitely one of the greatest people I have worked with. He taught us the fascinating dimension of sound and showed us how brands can benefit from that. A new dimension for the bank, indeed.”
“We had the pleasure of hosting Mr Treasure in Georgia and working with The Sound Agency on TBC Bank’s sound marketing project, which eliminated distracting background noise and created pleasant background audio in client reception areas. The Sound Agency fulfilled its tasks in a highly professional manner and has since continued to help us by refreshing our audio to reflect the changing seasons.”
“Right from the beginning The Sound Agency understood our needs, especially the positioning of our brand ‘Munich Airport’ and what makes it unique. In a very structured process we together translated our values and attributes into an iconic sound, which also reflects the airport’s character as an experience platform. We are very happy with the result of our sound branding including our iconic sound logo, our Brandsuite [brand music] with varied feels, many individual tracks and special soundscapes.”
“The birdsong fits perfectly with the BP retail brand. The result is some of the most amazing customer research results I have ever seen and a toilet program which will roll out across Europe where appropriate. Customers and staff alike always comment positively on the birdsong and do so with a smile on their face. Who’d have thought that service station toilets would ever get the make-over they deserved, let alone birds singing in them!”
“I would whole heartedly and without hesitation recommend this system to anyone who is tired of the same old music playing day after day and is looking for something a bit different and bespoke for their centre. The system was easy to install as it plugged straight into our existing PA system. Immediately it created a very calming and pleasant environment and was very well received by staff and customers.
Whilst it may be a co-incidence, in the year that the system was installed, sales have risen by just over 9%.”
Discover how sound can transform your business.
Contact us today for an initial consultation.