Sound branding for your business
We help businesses attract and retain clients and enhance their customer experience through audio branding, soundscapes and bespoke sound projects.
Our team of thought leaders, marketers, composers, technologists and branding experts love to understand what makes your business unique so that we can design and implement bespoke sound solutions that work for you.
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The Golden Rules of Sound
Download our Golden Rules of Sound checklist and listen to your business with new ears.
Connect with your audience
Case study: Westfield
We worked with Westfield Insurance to design an audio brand that resonated with their newly designed visual identity. Westfield’s personality is linked to the sound of the sun so we used a NASA recording of the sun’s sound as our initial inspiration, then used local Ohio instruments and sounds to express Westfield’s “new and true” message, thus sonically combining the brand’s past and present.
Unprompted customers praised the finished sound’s ability to evoke “a warm sunrise on a porch”, “the dawn of a new day”, and “a sun-kissed feel”. Contact us today if you would like a similar connection with your audience.
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Enhance your customers' experience
Case study: European Society of Cardiologists
The European Society of Cardiology (ESC) wanted a powerful sonic experience for delegates at their annual congress, which attracts over 30,000 attendees and is the largest of its kind in the world.
We designed a sonic logo that became the central DNA of a complete audio identity. Its rhythm was based on human heartbeats, and its melody and harmonies are clear, strong and uplifting – just like ESC’s visual brand.
Watch the video case study (right) to see how we deployed their brand throughout the event. Attendees described the sound as “calming” and “refreshing”.
Discover more"When we got a request for improved sound at our congress, I contacted the experts at The Sound Agency and they were very responsive.
The response from the cardiologists was fantastic. They noticed the sound right away and we were getting a lot of positive feedback. Sound brought the congress together. What they really liked, though, was that the sound was based on a heartbeat. We made a great team and we’re looking forward to working with The Sound Agency again."
Mike Morrissey, Chief Operating Officer
Customer care
We take great care to get to know you and your brand, and to devise and deliver a strategy that fits. When you partner with us, you’ll discover that your team has grown its own sound department overnight as we collaborate to create your perfect sound. Our strong agency-client relationship ensures seamless communication, and delivery on time, on budget and to the highest quality.
If you want to attract and retain clients, enhance your brand experience or form deeper emotional connections with your clients and prospects, let’s talk and explore how sound can transform your business.
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“The creation of a corporate identity is always an exciting journey but the development of your very own sonic logo and audio brand is on another level. The professional team at The Sound Agency took us through the entire process, taught us a lot about sound, its impact and all of its beneficial effects.
We definitely expanded our knowledge and this process has added something remarkable to our brand. We loved working with the passionate and talented people from The Sound Agency.”
Katarina Szilvassyova, Group Marketing Manager
“The Sound Agency won the tender to reinvent the music strategy of our Group, Unibail-Rodamco-Westfield, Europe’s leading listed commercial property company. Then they deployed it in our 50 best assets across Europe.
Our collaboration has been going for almost two years now; The Sound Agency has created playlists and soundscapes that perfectly meet our needs, are very effective, and a force for helping us go the extra mile and allow us to have a unique and differentiating music strategy.”
Alix Baudry, Customer Experience & Services Manager
“This was an enlightening process that ended up with a set of sensory expressions that have been acknowledged by customers, competition, the media, the academy and our employees. Not only was it a true, innovative approach, but one that is making a tangible difference out there in the marketplace. We’re confident that the bottom line will benefit from this winning strategy.”
Mauricio Garcia, Head of Corporate Strategy
“When we got a request for improved sound at our congress, I contacted the experts at The Sound Agency and they were very responsive.
The response from the cardiologists was fantastic. They noticed the sound right away and we were getting a lot of positive feedback. Sound brought the congress together. What they really liked, though, was that the sound was based on a heartbeat. We made a great team and we’re looking forward to working with The Sound Agency again.”
Mike Morrissey, Chief Operating Officer
“It has been one of the most amazing projects we’ve ever worked on, being surrounded by the right people to make all the right assets. I think we can look at this and say it was paced the right way and done so authentically. I can’t thank you enough for the process that you took. What I spoke about was the importance of finding the right partner. What stuck out about you was your approach – it was based on who we are and getting to know us, and I think you did that in spades, versus other companies who would inflict a process on us.”
Head of Marketing, Financial brand
“The soundscape created for The Times CEO Summit was a brilliant addition to our event. It perfectly reflected the essence of the event theme and gave a sensory depth to support the theme of the programme of the day. I hope it made our delegates stop and reflect for a moment.
The Sound Agency were a total pleasure to work with.”
Lucy Philips, Event Producer
“We had the pleasure of hosting Mr Treasure in Georgia and working with The Sound Agency on TBC Bank’s sound marketing project, which eliminated distracting background noise and created pleasant background audio in client reception areas. The Sound Agency fulfilled its tasks in a highly professional manner and has since continued to help us by refreshing our audio to reflect the changing seasons.”
Aleksandre Makashvili, Head of Marketing Analytics and Insights
“Right from the beginning The Sound Agency understood our needs, especially the positioning of our brand ‘Munich Airport’ and what makes it unique. In a very structured process, we together translated our values and attributes into an iconic sound, which also reflects the airport’s character as an experience platform.
We are very happy with the result of our sound branding including our iconic sound logo, our Brandsuite with varied feels, many individual tracks and special soundscapes.”
Marketing team, Munich Airport
“The birdsong fits perfectly with the BP retail brand. The result is some of the most amazing customer research results I have ever seen and a toilet program which will roll out across Europe where appropriate. Customers and staff alike always comment positively on the birdsong and do so with a smile on their face. Who’d have thought that service station toilets would ever get the make-over they deserved, let alone birds singing in them!”
“I would whole heartedly and without hesitation recommend this system to anyone who is tired of the same old music playing day after day and is looking for something a bit different and bespoke for their centre. The system was easy to install as it plugged straight into our existing PA system. Immediately it created a very calming and pleasant environment and was very well received by staff and customers.
Whilst it may be a co-incidence, in the year that the system was installed, sales have risen by just over 9%.”
Discover how sound can transform your business.
Contact us today for an initial consultation.