Kamppi’s new soundscape increased dwell time and generated an estimated ROI of €25 million annually.
Located in central Helsinki, Kamppi is Finland’s largest shopping centre. The mall wanted to improve customer experience and engaged us via our local partners, Bauer Media and Mall Voice, to replace a generic music playlist with a custom-designed soundscape.
We created a custom, psycho-physiologically appropriate, generative soundscape that’s urban, calming, and welcoming.
Path Intelligence carried out independent research over a period of two months to assess consumer reactions to the sound. The study showed an average increase in dwell time of 7.7% when the sound was playing. Path Intelligence estimates that Kamppi’s new soundscape is increasing the mall’s retail sales by 10%, representing an impressive annual ROI of 25 million Euros.
The Sound Agency continue to update the centre’s sound, including a subtle festive feel at Christmas.