Syon Park Hotel

The project

The Waldorf Astoria Syon Park is a five star luxury hotel, built in one of the most historic locations around London. The hotel wanted to give guests something unique that would connect them with the rich history of the site.

The Sound Agency wrote and recorded a set of over 100 playlets, each bringing alive a fragment of sound that might have been heard during the centuries of historic events at Syon Park. These soundbites are triggered by motion sensors as guests enter either of two corridors, and are delivered by hypersonic loudspeakers, so that they sound as if they are coming from the air right next to one’s ears. The guests have been delighted by the sounds. The hotel has a truly unique connection with the past, making a memorable talking point and loyalty generator for the brand.

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