Helm Bank

The project

When Banco de Crédito rebranded to become Helm, it adopted a world-leading programme to deliver its brand into its 60 ‘shops’ in all five senses. The Sound Agency audited existing branches and all of Helm’s many sonic touchpoints, and created sonic guidelines.

We then used those guidelines to create brand music, a sonic logo, an on-brand music playlist for offices, generative retail soundscapes, on hold music, and many other assets. Staff motivation was sky high, and customers were happy too: customer satisfaction in the treated branches rose by 50%, and new account signups doubled. The bank was sold at a significant premium, which the President put down to the sensory brand implementation.


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