ESC’s award-winning sound was a hit at its congress, which hosts over 30,000 attendees.
ESC’s vital work improves the prevention and treatment of heart disease. The brand wanted an overarching sound, and a way of implementing it at its annual congresses – which each host over 30,000 attendees and are the largest of their kind in the world.
We began by composing ESC’s new sonic logo – the central DNA of a new audio identity. Its rhythm replicates a human heartbeat, while its melody and harmonies are clear, strong and uplifting – just like ESC’s visual brand.
Next, we designed a library of soundscapes and music, all derived from this sonic logo. At ESC’s 2018 congress, these sounds played across 21 spaces at scheduled times. We were onsite throughout the event to monitor and respond.
ESC’s new audio brand and soundscapes noticeably improved customer experience and brand reach at its 2018 congress. Attendees described the sound as “calming and “refreshing”. The project has been nominated for five industry awards. The Sound Agency continues to work with ESC to deliver fresh, branded sound at its events, most recently at the 2019 annual congress.
“The response from the cardiologists was fantastic. They noticed the sound right away. We were getting a lot of positive feedback. Sound brought the congress together. What they really liked, though, was that the sound was based on a heartbeat. When we got this request for improved sound at our congress, I contacted the experts at The Sound Agency and they were very responsive. We made a great team and we’re looking forward to working with them again in 2019.”
– Mike Morrisey, Chief Operating Officer, ESC
Awards and nominations
• Better Sound award, International Sound Awards
• Best Idents and Sonic Branding finalist, Music+Sound Awards
• Best Audio Branding nomination, International Sound Awards
• Best Soundscapes nomination, International Sound Awards
• Events and Entertainment Project of the Year nomination, AV Awards
• Corporate Sound nomination, German Design Awards