A first in congress sound
The European Society of Cardiologists’ congress is the largest annual medical meeting in the field of cardiology in the world, attracting over 30,000 attendees. The Sound Agency worked with the ESC to create a new audio identity, complete with branded soundscapes designed to enhance delegate experience across its vast event.
Hosts and stand owners described the installations as “calming” and “refreshing”. And the benefits last way beyond the end of the 2018 Congress: the ESC brand now has a set of sonic assets that it is also using across all of its marketing touch-points.
“The response from the cardiologists was fantastic. They noticed the sound right away. We were getting a lot of positive feedback. Sound brought the congress together. What they really liked, though, was that the sound was based on a heartbeat.
Obviously, The Sound Agency have done a lot of work in retail real-estate spaces. So, when we got this request for improved sound at our congress, I contacted the experts at The Sound Agency, and I must say they were very responsive. We made a great team, and we’re looking forward to working with them again in 2019.”