The project

Biamp Systems is a world leader in designing and manufacturing professional audio solutions, which was without a defined strategy for its audio branding. Our analysis of the market and of the company’s existing marketing communications revealed some key differentiators that could be built upon to reinforce the company’s messaging (both visual and aural) and thus set the brand firmly ahead of the competition.

We produced BrandSound guidelines, a sonic logo, office soundscape and brand music to reflect this. Biamp uses the sounds in all its marketing, and is confident that the added congruent sound has strengthened the brand and its relationship with customers.


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