The brand sound identity project
Biamp Systems is a world leader in designing and manufacturing professional audio solutions. Our analysis of the market and of the company’s existing marketing communications revealed some key differentiators that could be built upon to reinforce the company’s messaging and thus set the brand ahead of its competition.
We produced a brand sound identity – BrandSound guidelines, a sonic logo, office soundscape and brand music to reflect this. Biamp uses the sounds in all its marketing, and is confident that the added congruent sound has strengthened the brand and its relationship with customers.