Child voice navigation

An innovative new sat-nav from Forsman & Bodenfors

If ‘Slow Down’

Forsman & Bodenfors has developed an innovative new sat-nav app for If Insurance that speaks in a child’s voice when the user is driving near areas where children are likely to be around – such as near schools or daycare centres.

The app is designed to be the audio equivalent of a “children at play” road sign to subtly remind the drivers to be more careful. It is free to download on the App Store and Google Play but only works in Sweden, Finland and Norway.

The Sound Agency

The Sound Agency and its chairman Julian Treasure were delighted to work with Forsman & Bodenfors on the accompanying advertisement to explain the power of voice.

The resulting work was awarded a prestigious Wooden Pencil by D&AD.

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