Sound affects!
Watch our chairman’s TED talk to learn how sound affects:
Your body, sound changes your internal rhythms, including heart-rate, breathing, hormones and brain waves.
Your emotions, sound influences your feelings, moods, and psychological states.
Your productivity sound changes your ability to think and work.
Your behaviour at the most basic level, you will tend to move away from unpleasant sound and towards pleasant sound.
Benefits to you
The right sound is capable of changing people’s purchasing behaviour, their brand affinity and engagement, their positive or negative feelings about a brand experience, and their openness and willingness to interact.
This means that there’s a huge opportunity for your business to take control of its sound. When your business becomes conscious about its sound it can step out of the mire, move ahead of your competition and enjoy greater sales, increased customer satisfaction, increased productivity and motivation in its workforce, increased brand asset value alongside more powerful marketing communications.
Increase your brands value
Great brands are all about consistency, and today that means delivering an experience, in all five senses, that’s consistent with your brand promise. The scientifically proven phenomenon of super-additivity means that every congruent sensory expression of a brand multiplies effectiveness – for example, congruent sound can increase visual impact by up to 12 times!
Enhancing your brand with audio branding is no longer an optional extra. If you have not designed your sound, the odds are it’s shooting your brand in the foot every day, reducing your brand impact by up to 86%. Take control of how your business sounds now, and watch your brand flourish.
Increase your customer satisfaction
How does it sound when people use your products or services?
You have only to think of the sonic experience of trying to have a quiet coffee in a busy modern coffee bar, or of shopping in the average supermarket, to see the importance of sound in customer experience. Sound changes people’s behaviour and it may also generate good or bad word of mouth, which can be the most powerful sound of all in business.
Increase your productivity
Contented, happy and positive employees do better work and they make fewer mistakes. Research shows that improving your people’s auditory environment can raise their productivity by up to 200%, while at the same time improving morale, reducing downtime, strengthening culture and reinforcing group cohesion.
Learn more
Increase your sales
You can achieve up to a 10% increases in retail sales by designing and deploying appropriate and effective soundscapes. We know this, as we’ve done it! As most retail sound is accidental (i.e. nobody planned it), it’s both naturally a hostile atmosphere, making people leave faster, and incongruous with your brand. By planning the sound in an environment, you can create a sound that is purposeful, welcoming, and fitting with your brand, leading to an increase in dwell time and sales.