Our approach


There’s no magic formula for creating authentic BrandSound™ – after all, the same approach will keep getting the same results.
That’s why our way of working is tailored entirely to your brand.

Defining your sound

We don’t do cookie-cutter strategies.

A great audio brand has clear differentiation and direction, and these things don’t come about by accident. During a BrandSound™ Audit, we get to know your brand (and your competitors) inside out. The resulting Audit Report proposes a unique sonic territory and bespoke action plan for your brand’s sound over the coming years. Its aim is to help your brand use sound to deliver unique value to its customers and achieve sustainable competitive advantage.

Designing your sound

We bring your BrandSound to life.

Now that we know what your brand needs, we design it through idea generation, experimentation, and refinement. We could create anything together, from sonic logos, to brand anthems, to event sound – it all depends on your brand. We’ll surround you with the right people to make the right assets that are authentic to your brand. We can also integrate consumer testing throughout this process to make sure the sound resonates with your audiences.

Deploying your sound

Brilliant design is just the first step in making your BrandSound work.

Every company operates differently, and we’ll make sure you have all the right tools to bring your sound to market. Our experience spans digital-only rollouts all the way through to multinational physical installations. A smooth deployment process helps maintain the momentum and positivity of the design process, and puts a smile on your teams’ and customers’ faces.

Developing your sound

The true value of an audio brand comes from on-going usage.

Over time, and with real consistency and creativity, your audiences can improve their perception, recognition, and recall of your brand based on its sound. We carry out reviews and content refreshes to make sure your BrandSound™ stays relevant. Our mission here is to turn your audio identity from a short-term creative project into a hugely valuable long-term asset.

Discover how sound can transform your business.
Contact us today for an initial consultation.