The project

Ülemiste is Estonia’s largest mall, which began a full centre renovation in order to transform the destination. Our audit analysis revealed that Ülemiste’s aggressive music playlists and loud advertisements were damaging customer experience.

An uplifting generative soundscape now underpins Ülemiste’s new sound, with variations depending on area and occupancy levels. We also consulted on Ülemiste’s sound system design, trained a Sound Manager and educated tenants on the effects of sound. Ülemiste is now a beautiful, modern destination with a pleasant ambience, which won the ICSC award for best refurbishment in 2016.

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