Project
Bank Muscat wanted to express its revamped brand with a sonic logo that combined a global, accessible feel with clear roots in Omani culture, which is crucial to the bank’s identity.
We created a soundscape for branches based on a relaxing desert wadi, so that customers can enjoy the cool air conditioning with the luxurious sounds of water and gentle music. We also commissioned one of Oman’s leading popular musicians to create a sonic logo that delivers a global theme with traditional overtones while using both modern and traditional instruments.
