An “iconic” identity, inspired by the shape of the brand’s visual logo.
With around 40 million passengers annually, Munich Airport is the second busiest passenger airport in Germany. Its extraordinary standards in hospitality, services, and navigation made it the first airport in Europe to be awarded five star status, but its sound had not yet been considered.
Munich Airport’s sonic logo is based around its logo, which depicts a grey and blue “M”. Each note in the sonic logo is designed to reflect different lines and points in this logo and give a feeling of “taking off”.
From this, we developed a full suite of sound assets for the brand, including generative soundscapes for its airport.
“Right from the beginning, The Sound Agency understood our needs, especially the positioning of our brand and what makes it unique.
“In a very structured process we together translated our values and attributes into an iconic sound, which also reflects the airport’s character as an experience platform. We are very happy with the result of our sound branding including our iconic Sound Logo, our brand music with varied feels and many individual tracks and special soundscapes.”
– Munich Airport marketing team