With around 40 million passengers annually, Munich Airport is the second busiest passenger airport in Germany and seventh in Europe. It was Europe’s first airport to be granted five-star status for its extraordinary standards in hospitality, services, and navigation.
The airport airport retained The Sound Agency to review its sound and create a new audio identity for its brand. We worked closely with Munich Airport’s marketing team to create a fresh, exciting audio identity, and are in the process of implementing that sonic DNA in a range of generative soundscapes to be installed throughout the airport in 2018.
Right from the beginning The Sound Agency understood our needs, especially the positioning of our brand Munich Airport and what makes it unique. In a very structured process we together translated our values and attributes into an iconic sound, which also reflects the airport’s character as an experience platform. We are very happy with the result of our sound branding including our iconic Sound Logo, our brand music with varied feels and many individual tracks and special soundscapes.
– Munich Airport marketing team