M&S was receiving complaints from its customers about the noise levels in its cafés. We audited five locations and found that noise levels were around double recommended levels due to their acoustics. Alongside other recommendations, we trialled three acoustic treatments on-site. We then arrived at a recommended standard mix and installed this in five more cafés. The treated cafés were transformed into pleasant spaces with optimal acoustics and reduced noise levels. M&S built the recommended treatment mix into its specifications for all new build cafés.
The Sound Agency also carried out a recent BrandSound workshop with M&S’ marketing team, in order to help develop the sonic identity of the brand.