Kamppi mall is located in the centre of Helsinki, and is Finland’s largest shopping centre. The mall enlisted The Sound Agency’s help, along with Bauer Media Finland and Mall Voice, to replace the mall’s music playlist with a generative soundscape to improve customer experience.
Kamppi’s new soundscape is urban, whilst remaining calming and welcoming. Our retail sound increased dwell time by 8%. Independent analysis predicts that this will result in annual sales increases of 25 million Euros.