Harrods is a diverse and heterogeneous soundscape, comprising seven floors of over 90 departments with more than 150 discrete spaces. There was no defined sound strategy. The Sound Agency audited the entire store and produced a comprehensive report, which yielded a detailed sound strategy, including 140 zones and detailed recommendations for dozens of playlists and soundscapes.
The Sound Agency’s resulting installation work was a first for the retail landscape in terms of scope and creativity. Its launch was a great success, both externally via overwhelmingly positive media coverage and internally from endorsement at CEO level. The Sound Agency beat stiff international competition to claim the Gold Audio Branding Award for its work in Harrods’ Toy Kingdom.