The GN Group consists of three major hearing aid manufacturers: ReSound, Jabra, and Interton. However, these brands were confused and undifferentiated. Following strategic and visual rebranding work, GN Group were keen to express their new personalities.
Following competitive sound audits, we designed unique differentiated sound for each brand, including sonic logos, branded music, ringtones and other app earcons. We are currently working with GN’s technical team to deliver branded earcons through the hearing aids themselves.