Fanta is a global giant, operating in a competitive market. The brand realised that traditional marketing was not enough.
In partnership with BRANDsense Agency, we ran an intensive two-day sensory branding workshop at Fanta’s headquarters in Atlanta. We ran interactive exercises with the team and mapped the possibilities for the brand in sound. We created 150 mulitsensory packages which contained ideal sounds of Fanta, from sound effects to music, communicating the brand’s new direction to the extended brand team worldwide.