BP’s customer research found that its service station bathrooms were the source of great dissatisfaction. The company wanted to trial a new concept: five-star bathrooms, pleasing decor with large colourful nature pictures and a relevant soundscape.
The Sound Agency created a soundscape of psycho-acoustically adapted birdsong, designed to elicit feelings of security, freshness, and nature. Trial across Europe showed that customer satisfaction in the test sites leapt by 50%. Birdsong was specifically mentioned by a significant number of interviewees as a factor in their enjoyable experience.