We’re over the moon to be nominated for the two awards at this year’s International Sound Awards. Our work for the European Society of Cardiology is up for best “audio branding” and “soundscapes and ambient sound”, alongside a host of other amazing agencies and projects.
The International Sound Awards is one of the rare organisations that recognises the true power of audio, from branding to social projects. This years saw record numbers of entries and entry quality, which really highlights the growth of the audio branding industry. 32 works in 11 categories have been nominated, with entries from Brazil, Costa Rica, Denmark, Germany, Finland, Israel, Italy, Sweden, Switzerland, Singapore, Spain, UK, USA.
Our nominated work – the European Society of Cardiology’s audio identity and event sound – is a project that’s very close to our hearts. The ESC is an amazing organisation that aims to improve the prevention and treatment of heart disease. In creating the sound of ESC, we successfully combined art, science and technology: The sound of a human heartbeat inspired ESC’s audio brand. This simple yet creative solution communicates the brand’s aims and values and resonates with its audience. This core concept is referenced across all sonic assets to create a consistent, “smashable” audio identity. Its soundscapes reference scientific literature to help support delegates’ activities and health. And the project’s technical planning, setup and monitoring used propriety generative technology and complex zoning to successfully deliver five different event sounds across dozens of spaces at defined times.
In being nominated, our work has already earned the “Better Sound Award, 2019” and we’re looking forward to attending the awards ceremony and catching up with old friends in Hamburg in September.