The Sound Agency News: Sound Business upgraded

November 15th, 2011
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The second edition of Sound Business, the handbook for effective use of sound in business, is now in stock in our shop.

In Sound Business Julian Treasure explains how to take control of sound to improve sales, customer satisfaction, brand value and employee productivity. Combining the latest psychoacoustic theory, original thinking and practical tips for every application of sound, this was the first book to map the unexplored territory of business sound when it was published in 2007 – and remains the seminal work in the field. The fully revised and updated second edition includes case studies and new research, as well as extra sounds on the accompanying website. With online sound replacing the first edition’s CD, it’s also £5 less at £14.99 plus P&P, available for worldwide delivery. You can download a free sample chapter or order the book here.

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