Our team

Julian Treasure, Chairman

JulianJulian has over 30 years’ experience in marketing and management. In 1988 he set up customer magazine publishing agency TPD, which grew rapidly (twice appearing the In Virgin/Sunday Times FastTrack 100) and became one the UK’s top contract publishers; in 1994 TPD scored a triple first for its industry, setting up a US office and an interactive division, and launching O Magazine for Orange. In 2001, with a client list including Microsoft, Lexus, RAC and Lloyds TSB, TPD was acquired by Interpublic Group (IPG).

Having served as a director of the Periodical Publishers Association (PPA), launch chairman of the DTI’s Digital Content Forum, chairman of the Association of Publishing Agencies, and chairman of PPAinteractive, Julian was honoured in 2002 with the PPA Chairman’s Award for services to magazine publishing.

In 2003 Julian left TPD to research his passion, sound. As a lifelong musician he had long been concerned about the noise of modern life, which is mainly made by organisations. As he explored the scientific literature, he realised that most business sound was having a profoundly negative effect on people, and he devised the SoundFlow™ model to map this effect and reverse it. What he saw was a huge opportunity for every business to improve its results by becoming conscious about its sound – and so The Sound Agency was born, with the motto “Good sound is good business”.

Julian’s seminal book Sound Business was published in 2007, with a second edition and a Japanese translation published in 2011; he has been widely featured as a sound expert in the world’s media and is an in-demand international speaker, as one of only a few people with five talks on the prestigious TED.com website – talks that have been viewed an estimated 40 million times, with one in the top 20 of all time. This has made Julian into a globally recognised authority and speaker on the effects of sound on human beings and on speaking and listening skills.

Sid Wells, Technical Director

SidSid and Julian have known each other since they played in post-punk band The Transmitters in 1980. Sid has worked in sound engineering for over 25 years. He ran his own mobile studio in the early 80s, then moved from MCA Music (where he was house engineer) to be Chief Engineer at Tony Visconti’s Good Earth Studio. He left to start his own business, pioneering digital editing as one of the first users of ProTools in the early 90s, and working on various music and film projects for Sony, MCA and EMI. He was headhunted to be audio manager at Dorling Kindersley Multimedia in its heyday. He designed and built DKM’s interactive sound studios, training and managing a team of 12 and creating all the audio for DK’s extensive range of CD-ROM multimedia titles. More recently Sid was audio manager at HomeChoice, which became Tiscali TV, where he was responsible for the sound department and for creating voiceovers, music and effects for onscreen menus, idents and promos. A bona fide guru in audio, video and electronic engineering, Sid is the person who reads the manual before opening the box. Gold dust!

Christina Strupinska, Operations Manager

ChristinaChristina has worked with Julian for almost 20 years. An experienced, CIPD qualified, HR and operations professional, her background includes creative digital content marketing agencies, entrepreneurial start-ups and multinational companies in publishing, broadcasting and marketing. Astute and proactive, she is always looking to balance the commercial needs of the business with the needs of the employees, recognising that fulfilled staff and effective operational systems are the ingredients for success.

Christina’s strengths include comprehensive people and training skills; delivery and negotiation of operational, recruitment and training solutions; coaching and guidance for employees at all levels; great knowledge on well-being at work; proven organisational experience across many and varied business challenges; and a strong understanding of good change management principles. She is a skilled influencer and persuasive communicator with excellent written and verbal skills, used to working with a range of stakeholders to get the job done and solve problems fast.

Bill Wayland, Finance Manager

BillBill has held held senior financial positions in SAGA Holidays Plc, Chapman Industries Plc and A1 Packagings Ltd. He was elected a Fellow of the Chartered Institute of Management Accountants in 1982, and has great expertise in financial management, project management and real world management accounting for agencies. He has run businesses as an MD, and through his consultancy (formed in 1994) he has worked with a diverse range of clients including Storopack GmbH, Wills Group Plc, Roxspur Plc, Inchcape Plc, Brown & Tawse Steelstock Ltd, Yoomedia Plc, Zest ST Ltd. Bill handles all our finances with a firm hand and a fanatical eye for detail.

Paul Weir, Generative Guru

PaulPaul was trained by the BBC and since 1996 he has been working as a professional sound designer specialising in interactive entertainment. He has worked with most of the major gaming platforms including the next generation consoles and his work on the game Discworld Noir achieved acclaim in both the specialist and national press. Paul has created the music, sound effects and speech for over 20 games including the innovative Ghost Master and Rogue Ops. Earcom has also produced audio work in the mobile phone space, for innovative custom technology projects and on the web.

Paul also writes music for theatre productions, for the Millennium Dome, the BBC National Lottery show and is regularly commissioned to write orchestral scores for schools, including a piece for over 200 children to commemorate the Holocaust. He is currently studying for his PhD in Sound Design for Interactive Entertainment with a book in progress. He is probably the world’s leading expert on generative sound design and programming, and has played a huge role in the development of our Ambifier™ generative sound system.

Jamie Perera, Account Executive


Jamie has phenomenal attention to detail and quality standards, and is crazy about sound. He’s a sound designer, specialising in innovative use of sound – for example, moulding the sound of water into a soundtrack for Bosch, creating rhythms out of metal tubing for steel giant Arcelor Mittal or sequencing the sound of fists striking the body for a TV C4 series on gang violence. His commercial credits include Ubisoft, Sony, Chevrolet and Nike. He’s recorded and been released worldwide alongside Cinematic Orchestra, Mark Ronson and Matthew Herbert, and has produced sound and music for international Emmy nominated films.

For the Sound Agency Jamie carries out sound audits, produces beautifully detailed documentation and produces gorgeous sound as required.

Fran Board, EA to Julian Treasure, Design & Marketing

Fran’s degree in graphic design is a cover for her passion for sound; her thesis was on audio branding, which brought her into contact with Julian when she interviewed him. Julian was so impressed with the beautifully written and presented result that he offered her a job on the spot, and since then Fran has become an indispensable master of many trades: excellent copywriting and graphic design where we need it; audio and video production and editing; social media management; event management; and most of all looking after Julian’s manic diary and keeping all the plates spinning. Fran’s calm head and phenomenal multitasking abilities bely her years and experience. She keeps us all sane.


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