Our team

Julian Treasure, Chairman

Julian has over 20 years’ experience in marketing and management. In 1988 he set up customer magazine publishing agency TPD, which grew rapidly (twice appearing the In Virgin/Sunday Times FastTrack 100) and became one the UK’s top contract publishers; in 1994 TPD scored a triple first for its industry, setting up a US office and an interactive division, and launching O Magazine for Orange. In 2001, with a client list including Microsoft, Lexus, RAC and Lloyds TSB, TPD was acquired by Interpublic Group (IPG).

Having served as a director of the Periodical Publishers Association (PPA), launch chairman of the DTI’s Digital Content Forum, chairman of the Association of Publishing Agencies, and chairman of PPAinteractive, Julian was honoured in 2002 with the PPA Chairman’s Award for services to magazine publishing.

In 2003 Julian left TPD to research his passion, sound. As a lifelong musician (a drummer, no jokes please) he had long been aware of the noise of modern living, which is mainly made by organisations. As he explored the fast-growing science of psychoacoustics, he realised that most business sound was having a profound, but negative effect on people, and he devised the SoundFlow™ model to map this effect and reverse it. What he saw was a huge opportunity for every business to improve its results by becoming conscious about its sound – and so The Sound Agency was born.

Julian’s book Sound Business was published in 2007, with a second edition and a Japanese translation published in 2011; he has become an in-demand international speaker, and is one of few people with three talks on the prestigious TED.com website – talks that have been viewed an estimated four million times.

Sid Wells, Technical Director

Sid and Julian have known each other since they played in post-punk band The Transmitters in 1980. Sid has worked in sound engineering for over 25 years. He ran his own mobile studio in the early 80s, then moved from MCA Music (where he was house engineer) to be Chief Engineer at Tony Visconti’s Good Earth Studio. He left to start his own business, pioneering digital editing as one of the first users of ProTools in the early 90s, and working on various music and film projects for Sony, MCA and EMI. He was headhunted to be audio manager at Dorling Kindersley Multimedia in its heyday. He designed and built DKM’s interactive sound studios, training and managing a team of 12 and creating all the audio for DK’s extensive range of CD-ROM multimedia titles. More recently Sid was audio manager at HomeChoice, which became Tiscali TV, where he was responsible for the sound department and for creating voiceovers, music and effects for onscreen menus, idents and promos. A bona fide guru in audio, video and electronic engineering, Sid is the person who reads the manual before opening the box. Gold dust!

Lydia Watson, Chief Operating Officer

Lydia WatsonA great Chief Operating Officer needs years of experience managing complex and demanding client relationships, combined with tact, charm, imagination, creativity, steely determination and a darn good sense of humour.  Lydia has all of these qualities in abundance. She has become a passionate advocate of the power of audio branding – and says that working so closely with such an eclectic collection of top quality international clients is a dream come true for her.

Lydia is currently most proud of her work integrating and managing the groundbreaking sonic content we have developed for Harrods. Supporting all the individual clients for our diverse projects in the largest department store in Europe does of course require visiting the store on a weekly basis, which seems to please her greatly!

We are all convinced that Lydia’s degree in Middle Eastern Studies with Classical Greek will come in useful at The Sound Agency one day… meanwhile she is passionate about opera and learning new languages, and has never been known to miss Ascot or Henley.  Her rich and varied past includes working for Lord Alan Sugar, Peter Jones (from BBC Dragon’s Den) and Stephen Williams MP (Bristol West); she has lived and worked in both Australia and Greece, and now lives in leafy Buckinghamshire.

Emiliano Ramos, Business Development Manager

EmilianoBorn and raised in Brazil, Emiliano has lived in Belgium, Sweden and Poland in the past ten years and speaks six languages – all of them very fast!

His academic and professional background in International Relations, International Trade and Marketing Communications suit him perfectly in his role with us. As Business Development Manager, Emiliano is first contact for our new clients from all over the world; he explores their needs, explains our capabilities and fashions proposals that merge the two. His passion for our work, allied to his ability to listen to and understand clients, seem to be an effective combination judging by the amount of new business we’ve been winning.

Emiliano says he learned English through sound (music actually) and he also blames a fascination with the sound of new cultures for his serious travel addiction. We are glad he’s enjoying his role with us enough to stay in London for the foreseeable future!

Bill Wayland, Finance Manager

Bill has held held senior financial positions in SAGA Holidays Plc, Chapman Industries Plc and A1 Packagings Ltd. He was elected a Fellow of the Chartered Institute of Management Accountants in 1982, and has great expertise in financial management, project management and real world management accounting for agencies. He has run businesses as an MD, and through his consultancy (formed in 1994) he has worked with a diverse range of clients including Storopack GmbH, Wills Group Plc, Roxspur Plc, Inchcape Plc, Brown & Tawse Steelstock Ltd, Yoomedia Plc, Zest ST Ltd. Bill handles all our finances with a firm hand and a fanatical eye for detail.

Paul Weir, digital music consultant and generative guru

Paul was trained by the BBC and since 1996 he has been working as a professional sound designer specialising in interactive entertainment. He has worked with most of the major gaming platforms including the next generation consoles and his work on the game Discworld Noir achieved acclaim in both the specialist and national press. In 1999, Paul set up Earcom Ltd., a company specialising in creating the sound for interactive entertainment. Since then Earcom has created the music, sound effects and speech for over twenty games including the innovative Ghost Master and Rogue Ops. Earcom has also produced audio work in the mobile phone space. for innovative custom technology projects and on the web

Paul also writes music for theatre productions including the off West End theatre, Battersea Arts Centre. He has written music for the Millennium Dome, the BBC National Lottery show and is regularly commissioned to write orchestral scores for schools, including a piece for over 200 children to commemorate the Holocaust. Paul is currently studying towards a PhD in Sound Design for Interactive Entertainment with a book in progress. He is possibly the world’s leading expert on generative sound design and programming, and has played a huge role in the development of our Ambifier™ generative sound system.

Jamie Perera, Account Manager

Jamie has phenomenal attention to detail and quality standards. As well as handling accounts, he’s a sound designer, specialising in innovative use of sound – for example, moulding the sound of water into a soundtrack for Bosch, creating rhythms out of metal tubing for steel giant Arcelor Mittal or sequencing the sound of fists striking the body for a TV C4 series on gang violence – and a varied and accomplished composer in many other styles. He’s recorded and been released as artist Lo Freq worldwide alongside Cinematic Orchestra, Mark Ronson and Matthew Herbert, and has composed for the award winning feature The Deadline alongside Banco de Gaia, Cosma and Matt Coldrick.

As well as his work for the Sound Agency Jamie is currently working on documentaries, ground breaking sonic applications and his artistic work. He plans to continue exploring innovative music for different platforms and managing projects that push the musical boundaries for a variety of people and organisations.

Mark Wing, Branding Consultant

Mark is a brand strategy consultant with 20 years’ experience in creating and managing brand experiences through the alignment of business and brand strategies. He spent 14 years at leading identity and brand communication businesses such as Enterprise IG and Wolff Olins working on clients such as Shell, Castrol, Metalbox, BT, Granada and General Motors; in 1998 he became Head of 2D design at Conran. In September 2002 he founded Marque Wing Ltd; recent work has included developing on-line brands for organisations such as Direct Line’s JamJar, PetsPark, ScottishPower and Man Group Plc and developing and communicating the principles that drive organisational culture and behaviour, particularly useful during times of transformation and change.

Alan Wick, Strategy Consultant

Alan is the genius behind our strategic thinking, deploying over 25 years’ business experience as an entrepreneur nationally and internationally. He founded, co-founded or invested in four businesses, each of which was sold or turned around successfully. He was Managing Director of Turbosound, a professional audio manufacturing company and worked all over the world setting up and growing an international distribution network. For several years he was based in New York as President of the US distribution arm; this contributed to the company winning the Queen’s Award for Export Achievement, the first in its field to do so. He is also a drummer, so he speaks the same language (?) as our Chairman.

© 2014 The Sound Agency.
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