With rapid growth this year, it’s time for The Sound Agency to move to the next level. We are looking for a Managing Director elect to take us there. Our market is growing fast, our reputation is second to none, our products and services are innovative and effective, and our clients are a glittering blue chip list. We now need to scale up. This means winning lots of business and laying on the resources to handle it, both in the UK and globally. Working with

The Sound Agency is expanding its services across the globe with the opening of franchises in South Africa and the Gulf, Nordic and Baltic regions. Earworm ABC has been appointed as our new sub-Saharan franchisee. “After reading Julian’s insightful book Sound Business, I realised that sound branding was the future,” said MD Paul Shafer. “So I was thrilled when Julian offered me the Southern African franchise for The Sound Agency. Through my years of dealing with agency briefs, client expectations and budgets, I’ve come to

The Sound Agency has brought the relaxing sounds of nature and calming music to the City of Lancaster in California, in a soundscape aimed at encouraging a heightened sense of wellbeing. The soundscape was the idea of the city’s Mayor R Rex Parris after he became interested in The Sound Agency’s approach of designing generative soundscapes to produce defined psycho-physiological effects. Mayor Parris saw the opportunity to improve wellbeing and lower crime rates by installing a relaxing soundscape for walkers along Lancaster’s half mile pedestrian

Nokia used an innovative crowdsourcing competition to find a fresh version of Nokiatune, the world’s most-played tune (at 1.8 billion times every day!). The Sound Agency’s Chairman Julian Treasure was honoured to be one of the final-stage judges after more than 4,000 entries from 68 countries had been whittled down to a top 10 – the five most-liked in the public voting, plus five selected by a panel. Seven versions of the iconic Nokiatune melody (originally a fragment from Gran Vals by Francisco Tárrega) have

The second edition of Sound Business, the handbook for effective use of sound in business, is now in stock in our shop. In Sound Business Julian Treasure explains how to take control of sound to improve sales, customer satisfaction, brand value and employee productivity. Combining the latest psychoacoustic theory, original thinking and practical tips for every application of sound, this was the first book to map the unexplored territory of business sound when it was published in 2007 – and remains the seminal work in

Birdsong from The Sound Agency has formed part of what BP is hailing as its most effective customer experience initiative ever undertaken. It’s also the  project most people ask about when they find out what we do… as in: “You didn’t do that lovely birdsong in BP loos did you?” The answer is, yes we did! When research revealed that the toilets in BP petrol stations were having a major negative effect on customers’ feelings about the BP brand, the company responded with its ‘Five-Star

Our chairman Julian Treasure has been speaking about the importance of sound at high-profile events in the UK, Europe and the US. Retail sound was the subject of Julian’s talk to a meeting of Point-of-Purchase Advertising International (POPAI) at De Montfort University in Leicester. Mark Hillier, POPAI’s Marketing Communications Officer, said:  “This long-anticipated annual event proved to be one of the best-attended and best-received for some time. Julian gave us a fascinating and educational look at sound with invaluable insights into this important, albeit often

Creative writers are set to have whole new areas in their writing, personal and creative productivity opened up when Julian Treasure is interviewed live on the International Association of Conscious & Creative Writers’ website on 12 January. Points for discussion in the interview will include how sound affects human beings; techniques to improve conscious listening; the use of sound in business; how sound can be good and bad for health and, very importantly for creative writers, how changing a soundscape can triple creative productivity. The