The publication of Martin Lindstrom’s book BRAND sense in 2007 opened the door to a whole new world for many marketers, producing a genuine paradigm shift from one sense to five and confirming the beginning of a whole new approach which we now know as sensory branding.

I was interviewed this week for a BBC Radio 4 programme on sodcasting (the programme will be broadcast in the UK on Tuesday June 14 at 1330) and it’s made me think more deeply about the issue.

Whilst renewables are clearly essential in so many ways, it’s vital that we understand all their effects, positive and negative. Giant wind turbines have three downsides, of which potentially the most serious is noise. 

Last year I had the great pleasure of speaking at Thinking Digital, Herb Kim’s brilliant tech visionary conference in Newcastle (or to be more precise Gateshead). It was a fantastic experience and I realise that I have never posted a link to the video. I hope that the embed code inside this post will give access here. Just in case that doesn’t work, you can see the talk on the Thinking Digital website here.

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I hugely enjoyed taking part in a Wf360 Inner Circle™ breakfast hosted by TBWA in London this week. The cast was stellar, with luminaries from banks, logistics, airline, technology and entrepreneurship. The topic was innovation, and a very thought-provoking two hours it proved – particularly coming on top of my session a few days earlier with Professor Semir Zeki on BBC World Service’s The Forum. Semir is a top neuro-aestheticist whose view is that creativity springs from dissatisfaction, and this same view was proposed about innovation

I just recorded a show for the BBC World Service. It’s called The Forum, and I was honoured to be on with Charles Simic and Semir Zeki – eminent company indeed, and a fascinating discussion about creativity, perception and language ensued. The programme will be broadcast on the World Service and Radio 4, and also will be available as a podcast from the Forum’s website.   They ask me to rant with a controversial soapbox-style idea for 60 seconds. No problem ranting – but just

Last week I had the great pleasure of being interviewed by the excellent Nora Young on Canada’s Spark radio show, which was broadcast on Sunday Nov 21. It was a fascinating show, covering noise, filtering and overload in lots of ways and includes an interview with one of my favourite authors, William Gibson – the man who said: “The future is already here – it’s just unevenly distributed.” Nora’s team were a delight to deal with and have done a superb job editing the piece. You

Just wrote this article for the ITHP website. I will in due course repost the whole article here, but for now I’ll just link to it.

Audi’s recent announcement about its very comprehensive Sound Identity seems to have set a new standard for our industry. You can see a rather self-congratulatory ‘making of’ documentary here on YouTube, and several of my friends in the industry have blogged about it (for example Ruth Simmons and Karhelinz Illner. What captures my attention is the commitment of the client. Sound is being treated as an essential component of the Audi brand, not the icing on the cake, and resources been made available to work that through into consistent and