Sound News: Free ‘Study’ app for more productive working

March 31st, 2015

Noise can make it very hard to concentrate, and for many students at school and college there is no quiet place to work in their home. This simple, free app delivers 45 minutes of scientifically designed productivity-boosting sound that can mask ambient noise, help focus, improve cognition and reduce fatigue. It is intended to be played through headphones at modest volume – just loud enough to mask the background sound, particularly any conversation. After 45 minutes a quick break from working is always a good

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The Sound Agency News: BeautifulNow | Beautiful soundscapes for their DailyFix alarm clock

February 17th, 2015

Get ready to wake up to something beautiful: The new BeautifulNow App is launching soon. The BN App Alarm clock will wake you up to some beautiful original soundscapes created by us at The Sound Agency. Enjoy a winter wonderland with their Footprints in the Snow article, which also includes a sneak preview of one of these soundscapes.  

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Sound News: Heathrow makes £450 million noise relief pledge in fight for third runway

February 17th, 2015

Heathrow chiefs today threw an extra £450 million at their bid for a third runway with a huge expansion of their noise insulation scheme. You can read more here.

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Sound News: Noise and its impact on the perception of food and drink

January 27th, 2015

Loud restaurants take note – noise adversely affects the sense of taste! Thanks Prof Charles Spence for new evidence.  Read all of the findings here.

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The Sound Agency News: Audeze CEO, Alex Rosson

January 19th, 2015
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We’re huge fans of Audeze‘s headphones, and Julian recently had the pleasure of speaking to their CEO, Alex Rosson about all things sound.

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Sound News: An introduction to audio branding

January 19th, 2015

Thorne Creative recently featured this very informative article: The publication of Martin Lindstrom’s book BRAND sense in 2007 opened the door to a whole new world for many marketers, producing a genuine paradigm shift from one sense to five and confirming the beginning of a whole new approach which we now know as sensory branding. Lindstrom reported that a massive 83% of all marketing expenditure globally has been focused on the eyes alone – which is way out of proportion compared to the integrated multisensory

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Sound News: The magnificence of the dawn chorus

January 12th, 2015

Our friends at BeautifulNow have been exploring the wondrous dawn chorus: You know tomorrow is about to start, even while the night is still in deep black, if you can listen to what is happening outside. You can hear, what scientists call, the dawn chorus — birds singing their way to a new day. And it is the most beautiful way to begin. The birdsongs you hear come mainly from males, although in Africa, you will hear some more from the ladies, and even some lovely duets.

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Sound News: How sampling transformed music

December 15th, 2014

Julian was honoured to have been featured in Mark Ronson’s TED Talk remix, within which the DJ sampled 15 different TED talks.  

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The Sound Agency News: ICSCEurope forum, Milan

December 8th, 2014

Julian spoke at a very enjoyable ICSC Europe forum in Milan, where he reminded retailers: “Music on top of noise is just more noise – a bit like perfume on a bad smell. Retailers please note… other options exist!” Julian Treasure

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Sound News: Warblr: The birdsong recognition app

November 18th, 2014

Warblr is an audio recognition mobile app that identifies bird songs and calls. We’ve been helping these guys with the app and would love if you can do the same. Their project is a great way of using tech to connect people with nature and gather data to aid conservation. You can support Warblr’s Kickstarter campaign here.

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