Sound News: An introduction to audio branding

January 19th, 2015

Thorne Creative recently featured this very informative article: The publication of Martin Lindstrom’s book BRAND sense in 2007 opened the door to a whole new world for many marketers, producing a genuine paradigm shift from one sense to five and confirming the beginning of a whole new approach which we now know as sensory branding. Lindstrom reported that a massive 83% of all marketing expenditure globally has been focused on the eyes alone – which is way out of proportion compared to the integrated multisensory

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Sound News: The magnificence of the dawn chorus

January 12th, 2015

Our friends at BeautifulNow have been exploring the wondrous dawn chorus: You know tomorrow is about to start, even while the night is still in deep black, if you can listen to what is happening outside. You can hear, what scientists call, the dawn chorus — birds singing their way to a new day. And it is the most beautiful way to begin. The birdsongs you hear come mainly from males, although in Africa, you will hear some more from the ladies, and even some lovely duets.

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Sound News: How sampling transformed music

December 15th, 2014

Julian was honoured to have been featured in Mark Ronson’s TED Talk remix, within which the DJ sampled 15 different TED talks.  

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The Sound Agency News: ICSCEurope forum, Milan

December 8th, 2014

Julian spoke at a very enjoyable ICSC Europe forum in Milan, where he reminded retailers: “Music on top of noise is just more noise – a bit like perfume on a bad smell. Retailers please note… other options exist!” Julian Treasure

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Sound News: Warblr: The birdsong recognition app

November 18th, 2014

Warblr is an audio recognition mobile app that identifies bird songs and calls. We’ve been helping these guys with the app and would love if you can do the same. Their project is a great way of using tech to connect people with nature and gather data to aid conservation. You can support Warblr’s Kickstarter campaign here.

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Sound News: In Pursuit of Silence Kickstarter success

November 8th, 2014

Delighted that In Pursuit of Silence have reached their Kickstarter goal in order to finish the film. Congratulations guys!

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Sound News: In Pursuit of Silence Kickstarter campaign

October 22nd, 2014

In Pursuit of Silence is a meditative film about our relationship with sound and the impact of noise, and Transcendental Media have launched a Kickstarter campaign to finish the film. Support their campaign and get lifelong to access to one of Julian’s Udemy courses here.

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Sound News: Lack of privacy in offices is at “crisis proportions”

October 9th, 2014

Lack of privacy in offices is at “crisis proportions”, with 85% of people being dissatisfied with their working environment and unable to concentrate, a new survey has revealed. Read the full article here.

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Sound News: MoMA: Share your silence

October 9th, 2014

Share your silence: To celebrate John Cage’s 4’33″, MoMA The Museum of Modern Art are asking fans to submit their own recordings of silence, which have been uploaded onto this interactive map.

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The Sound Agency News: O, The Oprah Winfrey magazine

October 9th, 2014

We’re big advocates of conscious listening at The Sound Agency! O, The Oprah Winfrey Magazine, recently featured this great snippet about listening from our chairman.

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