Our 5D process
Although every project is unique, we find that most clients like to start with some structure. We’ve developed a cimple yet powerful five-stage process that we call 5D. Every stage is modular (in other words it can be done on its own) and every one can be (and always is) adapted to the client’s needs, as can the whole process.
The five steps are:
Describe – We offer a two-hour sampler workshop to inform, fascinate and engage prospects.
Define – An audit and intensive workshop to plan and map sensory possibilities and actions, and to produce guidelines.
Design – Creation and production of sensory assets.
Deploy– Installation, service, support and management of sensory assets in client locations and contexts.
Develop – Annual review and continual refreshing and development of BrandSound™.
We do generally advise against giving in to the temptation to jump straight into implementation (Design and Deploy) without any planning or scoping at all, though of course the client ultimately pays the bills and calls the tune!