The Sound Agency News: The Sound of Your Brand
Thanks to CMO by Adobe for this great review of the importance of sound branding:
“We wouldn’t accept a bad smell or dirt in a shop or an office, but bad sound is okay. Why is it acceptable to pollute the world with noise?
Every space and room where your brand is present is part of your branding. You tickle people’s senses and they get a feeling for who you are and what you stand for. All organisations make sound. Everywhere from receptions, offices, meeting rooms, canteens, exhibition halls and conference rooms we hear and feel a brand.”
Read more here.