Julian's blog: Retail sound: article in The Grocer
The Grocer.pdf (204 KB)
The Grocer is the UK’s leading magazine for the retail trade. I’ve only just learned that it featured a major article about sound and retail in July – and here it is. I’m featured, along with Professors Adrian North and Charles Spence, as well as my friend Simon Harrop from BRAND sense agency. I think it’s very powerful review of the great opportunity many retailers have yet to explore: creating appropriate, effective and branded soundscapes in their retail spaces.